'Do My Thing' Idea

0:00-0:12 Montage of the production line. Hair, clothes, make-up with cut aways to ECUs of Estelle character.
0:12-0:16 Clothes section Est. throwing boiler suit away.
0:16-0:19 Hair section Est. refusing to have hair styled.
0:19-0:26 People walking in lines. Est. breaking away from uniformity.
0:26-0:29 Singing in one of the people in line's face, person not reacting. Up on 'stage' at this point with worker who checks boiler suit people. Man tries to get her back in line.
0:29-0:33 Est. bullies him a bit, throws his book and glasses away
0:33-0:36 Est. gets right up close to his face.
0:36-0:39 Est. pushes him backwards, he falls through the curtains at the back of the stage.
0:39-0:46 Est. grabs boiler suit person on left, scruffs him up a bit
0:46-0:52 Est. grabs guy on right and does similar thing.
0:52-1:06 Dances on stage with the two behind her, they dance robotically.
1:06-1:12 Worker emerges from behind curtains round side of stage, bit dazed, trying to readjust himself (at this point in the song there is laughing). Janelle character also makes her appearance from the side of the stage at this point.
1:12-1:26 Jan. abuses worker, rips open his shirt locking his arms so he can't move them, messes up his hair. Cutaway shots to Est. trying to get suited people to loosen up, still bit robotic but starting to unwind.
1:26-1:35 Jan. pushes worker into a seat, flights with him a bit, then joins Est. on stage.
1:35-2:05 Chorus. People start breaking out of lines coming to watch the dance on the stage.
2:05-2:30 Est. and Jan. rapping to each other. People pushing worker around, dressing him up and generally having fun.
2:30-3:10 Massive party. worker has gotten off the chair, circle dance with him in the middle, Est. and Jan. still performing on the stage.

Recurring shots: Cutaways to performance at various stages of production lines, beauty shots of Est. and Jan singing/ rapping

'Marc Klasfeld' Director Analysis

All About Tonight, Pixie Lott, 2011

Rocketeer, Far East Movement, 2010

Hip Hop Police, Chamillionaire, 2007

Marc Klasfeld has directed over 200 music videos over his career for artists such as Flo-Rida, Fun.,  Sum41, Red Hot Chili Peppers, Katy Perry, Avril Lavigne, 3OH!3 and many more. Many of the music videos he has directed are by American artists, but he has done work for Rita Ora, James Blunt and Pixie Lott as well, all British artists. As well as directing videos himself, he also founded Rockhard music video production company.

Common themes in Klasfeld's music videos

• Set outside in urban public places, mostly on the streets.
• Lots of movement of the camera, following the character as they travel, with the skateboarder in Rocketeer, as Chamillionaire runs away from the police and Pixie Lott walking down the street.
• Some narrative which tends to amplify the lyrics or title of the song such as collecting parts to build a rocket in Rocketeer and running into the police with Hip Hop Police.
• Performance. Rocketeer has Ryan Teddy singing and playing piano as well as members from Far East Movement rapping. Chamillionaire integrates the lyrics into the narrative so that they are using the rap as conversation between the cop and the main character (who are both Chamillionaire), there is also a news anchor (also played by Chamillionaire) who raps parts of the song. Pixie Lott dances in the middle of the street with backing dancers and sings.
• Strong intertextual references, especially in Chamillionaire's video. Borrows from TV (news), other rappers (using their names, Jay-Z, Snoop Dogg's, Kanye West, Lil Wayne and other names were used in the news stories).

'Do My Thing' Current Rough Idea

• Lab setting
• People on production lines, in plain tank tops/ vest and shorts
• Given black boiler suits to wear and all hair is styled the same
• Empty space of some sort (studio) where all the people from the production line are in rows
• One person, carrying clipboard, uptight personality, stereotypical, goes inbetween rows checking each person for "imperfections"
• Shots of him walking around with cut aways to beauty shots and salt and pepper shots of a particular person, not revealing who it is but showing small distinctive features, eyes, hair, nails, accessories, clothing
• He reaches one particular person (who is the person we've been cutting away to), looks her up and down disapprovingly, he thinks she is "imperfect"
• She starts singing the lines "hey hey hey hey" (start of song) in his face, going right up to him and pushing him backwards
• Shots of people around her, the others who were on the production line, subtly nodding their heads, tapping their fingers and feet in time with music
• Man faints (also amplification of lyrics "hold your breath and concentrate, keep holding till your face turns blue") because of singer pressuring him
• Other people realise he's fainted and they start 'breaking ranks'
• Hair, clothes change and tattoos, make up, accessories appear while they're dancing/ doing whatever they want, this group are not necessarily dancers, they just want to have the freedom of doing what they choose
• Constant cut backs, beauty shots, salt and pepper shots of the singer who started the rebellion and another singer who has joined in 
• Singer/s with the dancers, in a separate room, possibly plain apart from confetti? all over the floor and in the air, where they are dancing
• Choreographed dance in contrast to the production line people who are just a big mix of skills
• Near end of video, the man who was checking for imperfections wakes up, everyone is back in their boiler suits and standing in lines again
• It all looks normal again but the people smirk to each other behind the man's back as he continues checking people

'Do My Thing' Lyrics With Time Codes

Hey hey hey hey
Hey hey hey hey
Hey hey hey hey 
Hey hey hey hey

0:12 I wear my clothes like this because I can (because I can)
0:16 I wear my hair like this because I can (because I can)
0:19 I walk around like this because I can (because I can)
0:22 And I do my thing like 'cause this who I am (this who I am)
0:26 If you are expecting me to give you an apology
0:29 For being nothing that you used to (used to)
0:33 Well go on right ahead and wait
0:34 Hold your breath and concentrate
0:36 Keep holding till your face turns blue (turns blue)

0:39 My road, it ain't your road but trust I know just where I am going (just where I am going)
0:46 My flow it ain't your flow, but trust I know, I know just how I'm flowing (just how I'm flowing)
0:52 I’ma do my thing
0:53 I’ma do my, I’ma do my thing
0:55 Please feel free to hate and complain
0:58 Said I'm a do my thing
1:00 I’ma do my, I’ma do my thing
1:02 Say what you want cause this one ain't gonna change
1:06 I’ma do my thing
Ha ha ha ha ha ha

1:12 I can't wear my clothes like you, because I'm not (because I'm not)
1:16 I can't do my hair like you, because I'm not (because I'm not)
1:19 I can't walk around like you, because I'm not (because I'm not)
1:22 I can't do my thing like you, well that just ain't hot
1:26 And If you are expecting me to give you an apology
1:29 For being nothing like you used to (used to)
1:32 Well go on right ahead and wait
1:33 Hold your breath and concentrate
1:35 Keep holding till your face turns blue

1:39 My road, it ain't your road, but trust I know, I just where I'm going (just where I am going)
1:45 My flow it ain't your flow, but trust I know, I just how I'm flowing (just how I'm flowing)
1:51 I’ma do my thing
1:53 I’ma do my, I’ma do my thing
1:55 Please feel free to hate and complain
1:58 Cause I'm a do my thing
2:59 I’ma do my, I’ma do my thing
2:01 Say what you like cause this one ain't gonna change
2:05 I’ma do my thing

2:06 You don't know where I am going, and so you think I am lost
2:09 I ain't on your page, OK so to you that means I'm off
2:12 When I dance, I dance to the beat of a drummer you don't hear and you can't see
2:16 So if I look off beat to you, well the problem must be you not me
2:19 Irregular but never irrelevant, unusual but never uncool
2:22 You're not cut from my clothes
2:23 You never get me, or I don't get you
2:26 Either a believer of the fact
2:27 That unique equals love
2:29 So if I'm going too fast for you
2:30 Open your mind and speed off

2:32 My road, it ain't your road, but trust I know just where I'm going (just where I am going)
2:38 My flow it ain't your flow, but trust I know, just how I'm flowing (just how I'm flowing)
2:44 I’ma do my thing
2:46 I’ma do my, I’ma do my thing
2:48 Please feel free to hate and complain
2:51 I'ma do my thing
2:52 I’ma do my, I’ma do my thing
2:55 And say what you want cause this one ain't gonna change
2:57 I'ma do my thing

Audience Research

Audience research is vital for music industries, they need to know who they are selling to so that they can satisfy the audience's needs and persuade them to buy into the music. By using YouTube's video statistics feature I can easily see the target audience for Estelle's Do My Thing is females, the top 3 demographic age/gender groups viewing the audio video are female.

In conclusion to the actual song and artist research we have come decided that our target audience is females, from 9 right up to 30.

Secondary Target Audience:

• Femenists
• Rappers
• Contempory R&B/ Soul/ Hip Hop
• British music fans
• males 13-25
• Dancers
• Older females

'If I Were A Boy' Gender Representation Analysis

If I Were A Boy, Beyoncé, 2008

Beyoncé's "If I Were A Boy" music video revolves around role reversal, the lyrics of the song are amplified throughout, focusing on the contrasts between how a male and a female act in a relationship. The video goes through the day in the life of a couple, of which Beyoncé plays the typical male character in the relationship, and the husband is typically female.

We see the husband cooking breakfast for his wife, hoping to eat together, but she doesn't have time and leaves for work. Within the video, Beyoncé is a police officer, which is a very male dominated profession because the qualities required for law enforcement are typically found in males, including authority, bravery and confidence. Beyoncé exhibits these when stopping drivers, practicing target shooting and arresting people. On the other hand the husband is a secretary, a typically female dominated profession. While he is at work he is online, looking for a gift to give to his wife.

Beyoncé's coworker is male, who appears to be attracted to her and after their shift they go to a restaurant with other colleagues, during which Beyoncé ignores her husband's calls. In contrast, her husband chooses not to go out with his colleagues, all of which are female, this may be because he is thinking of his wife, showing his commitment to the relationship.

Later on Beyoncé, her husband and her coworker attend a party and Beyoncé is flirting with her coworker while her husband stands alone. When she notices him watching she heads over to talk to him but he rejects her, leaving while she follows. They drive home in silence and the husband confronts Beyoncé about what happened at the party. He says "You know, when you act like that, I don't think you realise how it makes me look, or feel." to which she responds "Act like what? Why are you so jealous? Its not like I'm sleeping with the guy." At that point the roles are reversed, or obversed, as it appears that in reality, the husband is the police officer, flirting with his female colleagues, while Beyoncé is the wife, having her calls ignored by her husband. The audience realises that while wife's actions which seemed abnormal during the video, flirting, ignoring calls, taking her husband for granted, may look very normal if we had flipped it and seen the husband flirting, ignoring calls and taking his wife for granted. This time, the husband says "Why are you so jealous? Its not like I'm sleeping with the girl." in a joking manner, acting like its nothing.

At the end of the video everything is back to normal and the husband is walking down the stairs, not having breakfast with his wife and putting on his uniform before heading out to meet his female co-worker.

Music Biography

Music during childhood

It Wasn't Me, Shaggy, 2000

Most of the music that I remember listening to during my childhood is basically what was on the radio at the time. My parents would switch on Capital FM while we were in the car then my brothers and I would listen to whatever was being played, since none of us had CD players or cassette players. This song, 'It Wasn't Me' by Shaggy, was No.1 on the UK singles charts back in 2001 so naturally it was played on air many times because of high demand, now whenever I think back to 'childhood music' I think of this song.

Music during teenage years

Knights of Cydonia, Muse, 2006

When I was 13 or so I was listening to rock music, Blink-182, Muse and Arctic Monkeys, all of which I still enjoy listening to now, but when I was younger I would listen to rock music whenever I had the chance, which was really only when I got my turn on the computer shared with my family. I think it was the energy of the instruments that attracted me the most to rock music.

Current music

Sloom, Of Monsters And Men, 2012

During the past year or so I've been listening to more mellow, relaxing music with genres such as folk and acoustic, with a bit of alternative rock or pop mixed in. Of Monsters and Men is an Icelandic band that I only discovered a few weeks ago but I found that I really liked every single song off their only album.