Album Cover Vision

'Do My Thing' will be the name of the debut album by E.G.O. and the song 'Do My Thing' will be the title track of the album. 

• The album cover will show the full bodies of both of the artists in the group, seeing as their fashion style is a very important part of their artist identity and must be distinctive. Their style is also a signifier of the genre of music that they produce.
• The background will be plain white in order to draw the buyer's eyes to the titles and the group members. 
• The titles 'E.G.O.' and 'Do My Thing' must be in bold, unique font and will be central to the album cover, with the two girls standing on the left and right of the words. 
• On the back, the track list will be on the right hand side, with clear numbers and song names while next to them, the two girls will be there, I imagine them standing side by side, but pushing each other slightly, hogging the limelight and trying to get ahead of the other. The whole body will not be shown, probably just from waist upwards seeing as the front has the whole body and it would be boring to see the same type of shots on both front and back.
• The barcode will be in the bottom left corner along with pricing, 'Snapback Records' logo, Warner. logo and copyrights.
• On the inside of the album, we'll have close up beauty shots of each of the girl's face, their make up should be very glamorous and exaggerated, with long eyelashes and glossy lipstick.

'Lose My Breath' Video Analysis

Lose My Breath, Destiny's Child, 2004

This is Destiny's child music video for Lose my Breath. In Godwin's theory this is performance video, it has them constantly dancing. You could say its a literal interpretation that they are losing their breath as they are in a dance battle, seeing who is better. are dancing they are losing their breath and, its a dance battle. However the song is about boys and if they can keep up. We see three different looks of the group, all giving it their all showing everyone is equal in their style.

That is the similar interpretation we want to get with our artist, as they will have two different looks. We want the whole feel of dance battle but at the end they are all equal, everyone wins. We like the scene with the circle battle when one guy goes in and performs.

Gender representationThe movement is highly sexualised as their explicit movements and close ups of curves makes men drawn into them and objectifies them. We however we like the idea of bringing males into the music video and using them as props.

Mood Board

Initial Pitch

Typical Target Audience

Meet Emma and Melissa, best friends from the age of 11, when they met in secondary school. Emma discovered E.G.O. when she was 18, through a site that uploads new songs from upcoming British artists and quickly introduced them to Melissa. Emma and Melissa's favourite members from E.G.O are different and they often try to change the other's mind, trying to get them to like the same member but so far they have stuck to their own decisions. The two friends buy the albums, enters the competitions and buys tickets to gigs. One time they choreographed a dance routine to the song together and uploaded a recording of themselves dancing onto YouTube.

'F(X)' Artist Identity Analysis

F(X) is a Korean girl group with a style similar to what we would like to achieve with our own group, here are some of their photoshoots to show the style of clothes they wear, focusing on colour. Overall the colours are bright, some pastels and a little bit of neon, playing with clothes, accessories and also hair. They have a very strong artist identity. The top left picture is debut three years ago and the bottom left is from their latest song. A lot more colour has been added in overtime and their debut gave a stronger sense of artist identity, which is understandable seeing as a strong impression is necessary to a successful debut.

'Little Mix' Website Analysis