Audience Research

Audience research is vital for music industries, they need to know who they are selling to so that they can satisfy the audience's needs and persuade them to buy into the music. By using YouTube's video statistics feature I can easily see the target audience for Estelle's Do My Thing is females, the top 3 demographic age/gender groups viewing the audio video are female.

In conclusion to the actual song and artist research we have come decided that our target audience is females, from 9 right up to 30.

Secondary Target Audience:

• Femenists
• Rappers
• Contempory R&B/ Soul/ Hip Hop
• British music fans
• males 13-25
• Dancers
• Older females