Monday 8 October 2012

'F(X)' Artist Identity Analysis

F(X) is a Korean girl group with a style similar to what we would like to achieve with our own group, here are some of their photoshoots to show the style of clothes they wear, focusing on colour. Overall the colours are bright, some pastels and a little bit of neon, playing with clothes, accessories and also hair. They have a very strong artist identity. The top left picture is debut three years ago and the bottom left is from their latest song. A lot more colour has been added in overtime and their debut gave a stronger sense of artist identity, which is understandable seeing as a strong impression is necessary to a successful debut.


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