'Marc Klasfeld' Director Analysis

All About Tonight, Pixie Lott, 2011

Rocketeer, Far East Movement, 2010

Hip Hop Police, Chamillionaire, 2007

Marc Klasfeld has directed over 200 music videos over his career for artists such as Flo-Rida, Fun.,  Sum41, Red Hot Chili Peppers, Katy Perry, Avril Lavigne, 3OH!3 and many more. Many of the music videos he has directed are by American artists, but he has done work for Rita Ora, James Blunt and Pixie Lott as well, all British artists. As well as directing videos himself, he also founded Rockhard music video production company.

Common themes in Klasfeld's music videos

• Set outside in urban public places, mostly on the streets.
• Lots of movement of the camera, following the character as they travel, with the skateboarder in Rocketeer, as Chamillionaire runs away from the police and Pixie Lott walking down the street.
• Some narrative which tends to amplify the lyrics or title of the song such as collecting parts to build a rocket in Rocketeer and running into the police with Hip Hop Police.
• Performance. Rocketeer has Ryan Teddy singing and playing piano as well as members from Far East Movement rapping. Chamillionaire integrates the lyrics into the narrative so that they are using the rap as conversation between the cop and the main character (who are both Chamillionaire), there is also a news anchor (also played by Chamillionaire) who raps parts of the song. Pixie Lott dances in the middle of the street with backing dancers and sings.
• Strong intertextual references, especially in Chamillionaire's video. Borrows from TV (news), other rappers (using their names, Jay-Z, Snoop Dogg's, Kanye West, Lil Wayne and other names were used in the news stories).